Meqa’s experience spans twenty years and three countries and is almost evenly split between corporate HR and SME marketing consulting.

Her self-employment journey started after a series of events including a redundancy, short-term contracting and a divorce-inspired country move during the GFC saw her hit the brick wall that is the traditional recruitment process and she couldn’t get a job. 

Looking back, she says this unique background has perfectly prepared her to offer a fresh perspective on all things Talent Acquisition. She now consults with C-Suite, Founders, HR and TA teams to help them win the war for talent by breaking the script and getting Talent Ready™. 

The key to her approach is understanding The Human Operating System™ — the way human beings are hard-wired and the implications for traditional approaches to recruitment. 

Combining principles from sales, marketing, CX and HR with neuroscience she developed The Unforgettable Way™, a talent acquisition framework designed to activate the seeking system, engage employees and set the employment relationship up for commercial and individual success.

Meqa says that genuine emotional engagement has become a rare but coveted superpower in our rapidly changing, increasingly digital world. Employees are craving more purpose, connection and belonging but organisations are not equipped to genuinely deliver and meet those needs. 

Applying marketing thinking to recruitment helps overcome this challenge and turns recruitment into a powerful performance accelerator. 

The Unforgettable Way™ is for HR and TA pros who know that, post-pandemic, the world of work has changed forever and as a result we need a big shift in the way we approach talent acquisition - and that this is a huge opportunity for TA to finally earn it’s rightful place at the strategic table.